The Smarter Way to Manage Orders
Tinvio
Web and mobile app
Singapore
2020
position
Founding designer
Company overview
Tinvio is a chat-to-order service that helps merchants and suppliers communicate better, manage orders flawlessly, and receive critical business insights.
location
Singapore
As founding designer at Tinvio, a Singapore-based startup, I reported directly to the CEO and built the company's design strategy and user experience from 0 to 1. Over 2 years, I led all design initiatives, creating a distinct design language and intuitive UX tailored to perpetually busy audience of SMB owners in APAC. I embedded design thinking and meticulous attention to detail across cross-functional teams, cultivating a user-first culture across the organization. This work resulted in a bold brand identity, messaging and a satisfying experience spanning marketing, iOS & Android apps, and a multi-role web platform — a timeless design foundation that remains in use up until today without any major deviations. Since then Tinvio has grown their customer base to over 5,000 businesses in 10+ cities across APAC, and have raised $18 million USD from Sequoia Capital and Mitsubishi UFJ.
My role
UX Research
The target audience are middle aged non tech-savvy chefs and managers in restaurants, cafes and other SMBs operating supply orders on the go. So the experience had to be designed frictionless, efficient and fast enough to satisfy and respect their working conditions.
Design Language
After the moodboard was collected and UI concept discussed with the CEO identity direction was born and approved. Expressive yet bold brand voice. Clean hierarchy in typography and UI layout, lots of whitespace. Focus on fast scannability and usability.
Authorization flow
The B2B transactions platform that helps small-to-medium merchants and suppliers manage orders, invoices, and payments through a chat-based user interface.
The Core Product
The Ordering System
The mobile app UI was specifically designed to support bulk ordering. Laid out perfectly to display data according to importance hierarchy for both supplier and vendor. Thus the friction between both sides is minimized when it comes to operating orders.
APP ICON DESIGN
Combination of bold shapes allows the icon to stay highly distinguishable even in the small sizes used in push notifications, emails and favicons.
Delight In The Dark
Over 40% of orders are sent to suppliers at night, often after a long day of grind on the ground
Marketing Website
Tinvio needed a website to show the world it's brand, mission and ambitious plans in digital space. After some amount of iterations with graphics, layout and copy the goal was finally achieved. Eye-candy design, catchy visuals and well-structured content tells the story at it's best.
A dedicated UI for searching promos, deals and everything users need to run a successful supply chain business.
DISCOVER NEW OPPORTUNITIES
Receive critical business insights on your sales, customer order habits and trends on the platform. Make informed business decsisions based on data.
REAL-TIME INSIGHTS
Good bye to chunky emails and messy WhatsApp messages. The product allows to receive and manage all orders on one platform.
ALL ORDERS IN ONE PLACE
Supplier Web Platform
The web platform allows users to receive critical business insights on their sales, customer order habits and trends on the platform. Make informed business decisions based on data. This product allows to get rid the hassle of chunky emails and messy WhatsApp messages. Receive and manage the orders on one platform at once.
Feedback
" Tinvio needed to build a brand and a product experience that would stretch across multiple platforms. During 2 years of highly productive collaboration with Stan our product constantly scaled to new levels. Stan is a rockstar and will be an asset to any organization or team he joins."
Ajay Gopal, CEO
Next Case
Links
